Digital Marketing Content Specialist (AI-first)/Ukraine, remote

About the role

This is a content role in which AI does most of the production work.

Your content will help CTOs, HR directors and talent acquisition leads with real hiring problems: where to find ML engineers, how much a senior DevOps costs in Poland, how to run a technical interview that actually filters. That content should then turn into a steady flow of inbound leads for our services.

Our marketing is AI-first. Research, drafts, editing, visuals and analytics all go through Claude and other tools. We don't need you to type every word yourself. We need you to act as the editor-in-chief and the owner of the workflows. That means you write sharp briefs, check facts, add recruitment expertise and a human voice, and keep making the process faster and better.

We already have a knowledge base, a library of prompts and AI skills, and playbooks for research, drafting, SEO and publishing. Your job is to run them every day and improve them: better prompts, fewer manual steps, new skills where we don't have one yet.

What you'll create

• Hiring guides and market insights: "How to hire X in Y", country-by-country hiring overviews, salary and talent-market benchmarks, trends in AI, Data, Cloud and Cybersecurity hiring.
• Case studies based on real placements. You'll get the material from our recruiters and account managers.
• Landing pages for our services, campaigns and lead magnets.
• Lead magnets such as checklists, interview scorecards, job description templates, whitepapers and ebooks.
• LinkedIn and social content, including repurposing each long-form piece into posts, carousels and short formats.
• Visuals made with AI image tools 

Responsibilities

• Plan and run our inbound content calendar across the blog, LinkedIn.
• Produce content with AI tools from research to publication, and personally own the quality, accuracy and brand voice of the final result.
• Interview our recruiters, sourcers and technical interviewers and turn their expertise into content that feels real, not generic AI text.
• Publish and maintain content in WordPress.
• Apply SEO to articles and landing pages, track results in Google Analytics and HubSpot, and improve content based on the data.
• Build and grow our library of prompts, templates, Claude Skills, and automated workflows.
• Keep testing new AI tools and share what actually works with the team.

Requirements

• 6+ months of hands-on experience in content or digital marketing, ideally in B2B tech, IT services or HR-tech/recruitment.
• Strong written English (Upper-Intermediate or higher). You can take an article, case study or whitepaper from idea to finished piece.
• Real, daily experience with LLMs (Claude, ChatGPT or similar) for research, writing and editing. You understand prompting, context and iteration, and you can tell when AI output is weak and why.
• Experience with AI image generation tools.
• Basic design skills.
• Understanding of the IT market and B2B buyer personas such as CTOs, HR and TA leads, and founders.

Nice to have

• Experience building AI workflows: custom GPTs, Claude Projects or Skills
• Hands-on experience with WordPress.
• SEO basics, Google Analytics.
• Understanding of the recruitment or staffing industry.
• Education in Marketing.